Posts tagged "marketing"
Are Cover Letters Really Dead?

Are Cover Letters Really Dead?

“Cover letters are dead!” scream headlines from Forbes and Fast Company. Is that true? ABSOLUTELY NOT! Cover letters are essential parts of your application. They give you the opportunity to market yourself as THE person who can deliver the results the employer wants. Your cover letter gives you a chance to show the recruiter and... ...Continue Reading
5 Tips to Make Your LinkedIn Photo Work for You

5 Tips to Make Your LinkedIn Photo Work for You

Here are my tips on what makes a good profile photo for LinkedIn: Put up a head shot, either full or 3/4 face – so people can easily identify you (top of shoulders good) Make it in color – black and white is for artistes and public figures. Otherwise people want to see the color... ...Continue Reading
5 Strategies to Improve Your Job Search

5 Strategies to Improve Your Job Search

 Focus your resume and LinkedIn profile on your impact.  Hiring managers and recruiters care about the impact  you had on the company you work(ed) for.  It’s the only indicator of probable future impact, on their company.  Read my blog posts about adding accomplishments to your resume and using the “so what” test to zero in... ...Continue Reading
3 Lessons for Job Seekers from Marketing

3 Lessons for Job Seekers from Marketing

“If you’ve created something you truly believe in, then your obligation is to bring it to other people. There’s nothing seamy about it.” says Daniel Pink, author of many books including the very recent To Sell Is Human. That’s how I feel about all you job seekers.  You have talents and abilities that are needed... ...Continue Reading
Why You Need More than "Just a Resume"

Why You Need More than “Just a Resume”

A prospective client wrote that she just needs a resume and doesn’t understand why I told her about my process for developing a resume.   I can hear her saying to herself “why do I need to spend 5 to 10 hours on this? Can’t she just rewrite what I already have?” And behind this... ...Continue Reading
Why You Must Include a Cover Letter When Applying for a Job

Why You Must Include a Cover Letter When Applying for a Job

Finding a job means finding your “right fit” – where you are the solution to the employer’s problem.  You are conducting a marketing campaign – marketing your abilities, skills and track record toward the positions where you can make the most impact.  So it makes sense to use marketing techniques. A cover letter is your... ...Continue Reading
How to Deal With Weight Discrimination

How to Deal With Weight Discrimination

It’s a rising form of discrimination: body size bias. More and more, people who are visibly overweight get fewer job offers, are paid less, and asked to pay a larger share of their health insurance premiums. A recent article on Monster.com tells us that workplace weight discrimination increased 66% from mid-1990s to mid-2000s. Why is... ...Continue Reading