Social Media
5 Tips to Make Your LinkedIn Photo Work for You

5 Tips to Make Your LinkedIn Photo Work for You

Here are my tips on what makes a good profile photo for LinkedIn: Put up a head shot, either full or 3/4 face – so people can easily identify you (top of shoulders good) Make it in color – black and white is for artistes and public figures. Otherwise people want to see the color... ...Continue Reading
5 Strategies to Improve Your Job Search

5 Strategies to Improve Your Job Search

 Focus your resume and LinkedIn profile on your impact.  Hiring managers and recruiters care about the impact  you had on the company you work(ed) for.  It’s the only indicator of probable future impact, on their company.  Read my blog posts about adding accomplishments to your resume and using the “so what” test to zero in... ...Continue Reading
7 Ways Unemployed People Can Show Employers Their Skills are Up-to-Date

7 Ways Unemployed People Can Show Employers Their Skills are Up-to-Date

If you’ve been unemployed for many months, it’s difficult to overcome the perception that your skills aren’t up-to-date. Here are 7 ways to keep current and showcase your value to potential employers. Take classes. Going to school is a great way to keep your skills up-to-date and fill in skills gaps. There are endless learning... ...Continue Reading
3 Key Social Media Tools for Job Search

3 Key Social Media Tools for Job Search

Social media is all about creating and maintaining a network of people you like, respect, and have some kind of affinity with. These are the 3 key social media sites I use and that I recommend for job seekers. 1. LinkedIn. I talk about it all the time – LinkedIn is the place to find... ...Continue Reading
Do I Really Have to Use LinkedIn? Or, You Can Improve Your Job Search With Social Media

Do I Really Have to Use LinkedIn? Or, You Can Improve Your Job Search With Social Media

Fast Company magazine just ran a piece on how big companies are using social media for recruiting, especially to get the most capable candidates.  Take a look at the infographic toward the bottom to see some fascinating statistics about which companies are really using LinkedIn, Twitter, and Facebook – and the results they get. LinkedIn... ...Continue Reading
What's New About Hiring Practices, Really?

What’s New About Hiring Practices, Really?

Is there anything REALLY new about hiring? Yes, and no. I just read a really interesting article by the CEO of Skillshare global learning community, Michael Karnjanaprakorn, positing that the growth of self-education is eroding the importance of traditional education for people who want to succeed in their careers.  He then goes on to extrapolate... ...Continue Reading
Job Seekers Beware! Employers Now Want Your Social Media Password

Job Seekers Beware! Employers Now Want Your Social Media Password

I read a shocking article today about some employers and colleges asking to see people’s Facebook pages, and insisting on being able to monitor their Facebook and social media accounts. It starts with this quote: If you think privacy settings on your Facebook and Twitter accounts guarantee future employers or schools can’t see your private... ...Continue Reading

And Now For Something Completely Different: Is Groupon for the Small Service Business?

Because I know something about marketing, my friend Viv asked me what I thought about Groupon for her business. She’s a massage therapist and always seeking ways to build her clientele. I responded using the same target marketing perspective I use with all job seekers – find what works best for you and your particular... ...Continue Reading

Talent.me This, Riddle Me That: How to Approach Facebook’s Talent.me Application

Thinking about joining Facebook’s new Talent.me application? This is FB’s move into the business networking arena, touted to be a way to “tap into the 750 million people on Facebook to advance your career” and “to get an inside connection to 3 million jobs.” Before you do, learn a little about how it is different... ...Continue Reading

How to use Facebook and Google for Job Search

People suggest that you use Facebook in job search. You can, with caution.  For Facebook is a double-edged sword, in my opinion. Most people use Facebook for personal connections – old high school and college buddies, far-flung family and friends, etc.  That makes it a great place to do personal networking – telling your network that you... ...Continue Reading

Job Search Using Social Media

Everyone says that networking is the best way to get a job. I agree. And social media is a critical part of networking in today’s job market. The Big Three of social media for job search are LinkedIn, Twitter and YouTube.  These are the places you’ll find job listings, advice on how to do a... ...Continue Reading

How I Found a Job Using Social Media – guest post

My tweep (Twitter pal) Will Deyamport just started a new job – and he owes it all to social media! Here’s his story of how he parlayed his love of social media into a paying gig and new career. Over the past year and a half, I have been actively involved on several social media... ...Continue Reading
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