Networking can sound intimidating. Yet you do it every day without thinking about it. Every time you ask someone to recommend a plumber, you’re networking. Every time you send your friend to another friend for advice about something, you’re networking. Every time you meet someone at a party and end up calling that person later, you’re networking.

In this phase, networking is solely for the purposes of gathering more information about the various options. Using your statement of intent, you let your “natural network” know that you want to learn more about your areas of interest and ask for their help. Your “natural network” is family, friends, neighbors, trusted colleagues and former colleagues – people with whom you feel comfortable. Ask them if they know anyone who works in your area(s) of interest to whom they’d introduce you. All you want is 20 minutes of that person’s time to learn more about what s/he does and the field in which s/he works.

It’s best if you have some idea of what you think you could do in the area of interest, so people have enough detail to grab onto. If your intention is too broad (“I want to learn more about TV”), it’s hard for people to think of people you could interview. A better statement of intent is “I want to learn more about TV production, especially what goes into making a reality show or a talk show.” This gives your contact enough information to think of people who work in TV production, on reality shows, talk shows, and even cooking, travel or home design shows.